Collective
intelligence promotes participation. It enhances social knowledge by extending
human interactions through different networks. People develop, distribute,
share and communicate this knowledge to promote intelligence. “Collective
intelligence has existed at least as long as humans have, because families,
armies, countries, and companies have all-at least sometimes-acted collectively
in ways that seem intelligent.” But in the last decade a new collective
intelligence has emerged through the use of the internet. (CollectiveIntelligence, 2012). The internet has allowed this concept to take off and
expand in a number of ways. For example in relation to the film industry there
are sites like IMDB and ProductionHUB that link people together.
IMDB
is a directory of films, shows, actors, directors, etc. anyone that has ever
worked or been apart of a film or TV show. ProductionHUB is a site where crew
members can look for work on different productions. They bring people together
through the common interest of film and TV but also allow people to input their
own knowledge through their editing features. Much like Wikipedia not anything
can be posted to these sites, the information must be checked and approved by
those who run the sites to ensure the information is correct. I submitted a few
pages to Wikipedia which were not accepted. The information was correct but because
they were biographies on my father’s production company (which is fairly new)
there were not enough credible sources to allow it to stay on it’s site. It
allows people will different knowledge to post in one place and allow others to
feed off their intelligence. MIT’s Sloan School of Management broke collective
intelligence into different groups and one of the most important is the crowd
gene. This is the concept of activities being undertaken by anyone in a large
group who chooses to do so (Malone, Laubacher, Dellarocas). This is exactly how
these sites work much like the concept of a blog where one chooses to post
information and then share it with the world.
I
personally created the website for my father’s production company which
displays information for the world to see but what makes it apart of collective
intelligence is Google. Anyone can create a link to a site; this link then
becomes part of the database that Google uses to get answers to its searches.
Now when you search 10thholeproductions.com you come across the website,
articles it’s been mentioned in, and it’s IMDB page, which all provide
collective knowledge through me, and anyone else that has heard of or been
associated with the company.
One
of the most popular forms of collective intelligence is Youtube. Equipment used
to be so limited and expensive that one would have to wait to get work in the
film industry before ever making a film of their own. “Now that many people can
afford their own video cameras and use personal computers for editing, sites
like Youtube allow anyone to create and share their own videos” (Malone,Laubacher, Dellarocas). You can view millions of other’s videos as well as your
own, learning from others and developing your knowledge in your craft. There
are places to comment as well so people can give feedback and communicate with
each other about their works.
The
internet is allowing collective intelligence to expand in so many ways that the
internet itself is a form of collective intelligence. People are constantly
learning from others, whether it’s from what they read or post, there is almost
always some form of communication occurring to develop that knowledge
continuously.
Sources:
Malone, W.
Thomas, & Laubacher, Robert, & Dellarocas, Chrysanthos. (2010).
Harnessing Crowds: Mapping the Genome of Collective intelligence. Retrieved
from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1381502
(2012).
Collective Intelligence. Retrieved from http://www.ci2012.org/.
Collective Intelligence: The Vision. Retrieved from http://www.youtube.com/watch?v=IQe8dWTbE2U
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